Better Cotton Initiative hails H&M as leader in sustainable cotton use

That was a 45% increase year-on-year and BCI said it “sends a clear signal to the market that Better Cotton is becoming a sustainable mainstream commodity.”Importantly too, it stressed that while all of its members contributed to sustainable cotton growth, the top users include some of the biggest companies producing fashion product globally.

In terms of volumes used, the top 15 accou…

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